BMW i: A Window Into The Near Future
For the BMW i World Tour in NYC, the team was tasked to create an
experience for the public by transforming a window into a magic mirror. For the project to be successful Ux, design, and tech worked closely to help bring the future to the streets of New York.
We crafted a streamlined system to display a realistic vision of the future. NYC traffic was transformed into the upcoming BMW i series of vehicles - i3s and 8s cars. Electric cars! Ux helped plan and design the environment. Our window into the future was a huge success, and won many awards.
Obie Awards Gold
One Show Interactive Bronze and One Show Finalist
IAB MIXX Gold and Silver
New York Festivals Finalist
Mediapost Digital Out-Of-Home Gold
Creativity Pick of the Day
#1 on AdCritic (Week of Nov. 12, 2012)
Google Creative Sandbox