BMW i: A Window Into The Near Future

For the BMW i World Tour in NYC, the team was tasked to create an 
experience for the public by transforming a window into a magic mirror. For the project to be successful Ux, design, and tech worked closely to help bring the future to the streets of New York.

We crafted a streamlined system to display a realistic vision of the future. NYC traffic was transformed into the upcoming BMW i series of vehicles - i3s and 8s cars. Electric cars! Ux helped plan and design the environment. Our window into the future was a huge success, and won many awards.


Andy Gold
Obie Awards Gold
One Show Interactive Bronze and One Show Finalist
Clio Finalist
IAB MIXX Gold and Silver
Cannes Shortlist
New York Festivals Finalist
Mediapost Digital Out-Of-Home Gold
​Creativity Pick of the Day
#1 on AdCritic (Week of Nov. 12, 2012)
Google Creative Sandbox